Brand guidelines
The FrozenFish brand, ready to use and download.
Logo, colour, type, stationery and templates for partners, press and suppliers. Every file is built from the same system as frozenfish.io.
01 Logo
One mark, one wordmark, three lockups.
Download sectionUse the primary lockup wherever there is room. Every file below is drawn from the same geometry as the logo on the website: never redraw, stretch or recolour it.
Primary lockup
Mark and wordmark together. Use it wherever there is room.
Ink on light
White on Abyss or dark photography
Brand blue on Ice or white
Mark
For avatars, app icons and small spaces, or when the name is already nearby.
Ink on light
White on Abyss or dark photography
Brand blue on Ice or white
Wordmark
For narrow horizontal spaces where the mark already appears.
Ink on light
White on Abyss or dark photography
Brand blue on Ice or white
Clear space and minimum size
Keep a margin of x on every side, where x is half the height of the mark. Below the minimum sizes the eye and the cuts in the letters close up.
Primary 96 px wide on screen · 25 mm in print
Mark 16 px on screen · 6 mm in print
Do and don’t
The logo is always one solid colour from the palette, on a background with clear contrast.
DoInk on light backgrounds
DoWhite on Abyss
DoWhite on dark, calm photography
Don’tDo not stretch or squash it
Don’tDo not rotate it
Don’tDo not recolour it outside the palette
Don’tDo not add shadows, outlines or effects
Don’tDo not place it on low-contrast colours
Don’tDo not rearrange the mark and wordmark
02 Colour
Sea to ice, Abyss to Frost.
Download sectionThe palette is the website’s own design tokens. Click any value to copy it.
Suggested balance
Core
The four colours that carry the brand.
- Abyss
Dark sheets, the footer and photography overlays. The deepest tone.
- HEX
- RGB
- CMYK≈
- Brand blue
Primary buttons, links and small markers on light.
- HEX
- RGB
- CMYK≈
- Ice
Light sections, tiles and quiet panels.
- HEX
- RGB
- CMYK≈
- White
Cards, and type and logos on dark.
- HEX
- RGB
- CMYK≈
Sea to ice
The supporting blues, from deep water to frost.
- Deep
Second dark blue, next to Abyss.
- HEX
- RGB
- CMYK≈
- Sea
Water tones in dark panels and image frames.
- HEX
- RGB
- CMYK≈
- Shallow
Brighter water tone for detail on dark.
- HEX
- RGB
- CMYK≈
- Glacier
Lines, labels and data on dark.
- HEX
- RGB
- CMYK≈
- Frost
Dividers and soft fills on light.
- HEX
- RGB
- CMYK≈
Type and accent
Text colours, the page tone and the one warm accent.
- Ink
Headlines and body text on light.
- HEX
- RGB
- CMYK≈
- Muted
Secondary text on light.
- HEX
- RGB
- CMYK≈
- Muted on dark
Secondary text on dark.
- HEX
- RGB
- CMYK≈
- Paper
Page background.
- HEX
- RGB
- CMYK≈
- Brand blue, bright
Focus rings and hover states.
- HEX
- RGB
- CMYK≈
- Sun
Button fills and small dots only. Never for text.
- HEX
- RGB
- CMYK≈
≈ CMYK values are approximate, converted from screen colour. Confirm them with your printer before a print run.
03 Typography
One typeface, two weights.
Download sectionSwitzer by Indian Type Foundry sets everything, logo wordmark included. Contrast comes from tone and weight: no italics and no second typeface.
From sea to port, we deliver dependable quality.
Body copy, leads, captions.
From cold water to your cold store.
Headlines, buttons, labels, eyebrows.
Type scale
Sizes scale with the screen between the two values shown. Headlines are tracked tight; eyebrows are small, uppercase and spaced.
Cold water
Quality checks start at the source.
Documented from origin to destination.
What we check, batch by batch.
Certified frozen fish and seafood, sourced from trusted producers.
From sea to port, we deliver dependable quality backed by experience, innovation and a worldwide supplier network.
Calle Viladomat 48, Barcelona
Brand guidelines
Quality checks start at the source and end when the container is sealed.
Two tones, one weight: the second half of a headline drops to 46% of the text colour. Never use italics, a serif or a coloured accent word.
04 Business cards
Business cards, ready for the printer.
Download section85 × 55 mm with 3 mm bleed and crop marks, as vector PDFs with the fonts embedded. Replace “Full Name” and “Position” for each person before printing.
Dark
Abyss front and back.
- Trim 85 × 55 mm
- Bleed 3 mm
- Crop marks
- 2 pages: front, back
- RGB, vector, Switzer embedded
Light
White front, brand blue back.
- Trim 85 × 55 mm
- Bleed 3 mm
- Crop marks
- 2 pages: front, back
- RGB, vector, Switzer embedded
05 Avatar
Profile pictures that survive a circle crop.
Download section1080 × 1080 px, with the mark centred well inside the circle that LinkedIn, WhatsApp and Instagram cut out.
Dark White mark on Abyss
Light Brand blue mark on Ice
Brand White mark on brand blue
06 Favicon
Favicons and app icons, every size in one set.
Download sectionUpload the files to the site root and paste the snippet into the page head.
FrozenFish | Frozen Fish & Seafood Global DistributionFrozenFish | Frozen Fish & Seafood Global Distribution
FrozenFish- favicon.svgModern browsers, any sizeSVG933 B
- favicon.ico16, 32 and 48 pxICO4 KB
- apple-touch-icon.png180 × 180 pxPNG5 KB
- icon-192.png192 × 192 px, AndroidPNG5 KB
- icon-512.png512 × 512 px, maskablePNG15 KB
- site.webmanifestWeb app manifestManifest476 B
Head snippet
<link rel="icon" href="/favicon.ico" sizes="32x32">
<link rel="icon" href="/favicon.svg" type="image/svg+xml">
<link rel="apple-touch-icon" href="/apple-touch-icon.png">
<link rel="manifest" href="/site.webmanifest">
<meta name="theme-color" content="#030a24">07 Press kit
Everything the press needs, in one download.
Download sectionThe boilerplate, the logo on its three backgrounds and the key colours. The ZIP adds the primary logo as SVG and PNG.
Boilerplate
From cold water to your cold store.
FrozenFish connects importers and distributors with certified suppliers through reliable logistics and transparent sourcing. From sea to port, we deliver dependable quality backed by experience, innovation and a worldwide supplier network. Based in Barcelona, working across time zones.
- sales@frozenfish.io
- Phone
- +34 619 93 23 78
- Office
- Calle Viladomat 48, Barcelona, Spain
- Abyss
- Brand blue
- Glacier
- Ice
On Abyss 2400 × 1350 px
On Ice 2400 × 1350 px
On photography 2400 × 1350 px
08 Marketing
Templates for social, email and letters.
Download sectionBuilt at each platform’s exact size, with headlines taken from the website. Photography is from the site’s licensed library.
LinkedIn cover 1584 × 396 px · text sits right, clear of the profile picture
Social post, square 1080 × 1080 px
Instagram, LinkedIn, Facebook feed
Social post, portrait 1080 × 1350 px
Instagram and LinkedIn feed
Story 1080 × 1920 px
Instagram and LinkedIn stories; key content stays clear of the top and bottom 250 px
Open Graph image 1200 × 630 px
The preview card when a link is shared on LinkedIn, WhatsApp, Slack or X.
Email signature
Copy it into Gmail, Outlook or Apple Mail and replace the name and position. The logo loads from frozenfish.io once the site is live.
 |
| Full Name |
| Position |
|
sales@frozenfish.io · +34 619 93 23 78 www.frozenfish.io · Calle Viladomat 48, Barcelona, Spain |
 |
| Full Name |
| Position |
|
sales@frozenfish.io · +34 619 93 23 78 www.frozenfish.io · Calle Viladomat 48, Barcelona, Spain |
Letterhead
A4, vector PDF with the fonts embedded. Print it, or place it as the background page in Word, Pages or Google Docs.
09 Documents
An invoice template, in Spanish and English.
Download sectionA4, with every field a Spanish invoice needs. Fill in the HTML version in any browser: line amounts, VAT per rate, IRPF withholding and the total are worked out as you type.
Invoice
Spanish labels first, English beside them. The PDF is the blank form. The HTML file is the same page with editable fields: open it, fill in the tinted fields, then print it or save it as a PDF. Nothing you type leaves your browser.
- A4 portrait
- Series and number
- VAT per rate
- IRPF withholding
- EUR
